ROB BRICKLE of Bsquared Consulting believes data warehousing and analysis is just coming of age.
Turning data into action
Rob Brickle: hard to understand the ROI
As a young consultant in the early 1980s, I can remember
data warehousing being discussed not just in terms of the
consolidation of data but as a means of delivering better
information to the business.
In those days we had nothing like the sophisticated tools
available today to achieve this goal, or maybe even the vision
to realise the opportunity.
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