Many UK companies are improving their use of data by launching data warehousing, business intelligence and CPM initiatives. Pat Sweet reports on our latest market research.
Data directs the way ahead - Part 3 | Part
1 | Part 2
Moreover, 62% class themselves as ‘very likely’ to use such
tools in the future, with 16% reckoning they are ‘moderately
likely’ to do so – which strongly suggests this is much more
than a passing fad. Only 12% say adoption of BI or CPM is
‘not particularly likely’ and just 4% rule it out altogether,
with 6% undecided.
This software is no longer the preserve of the experts but
is becoming mainstream. While a third (33%) of respondents
report that specialist analysts are the ones who usually use
their BI or CPM software, a larger proportion (44%) say this
technology is now routinely deployed as part of their operational
applications by non-specialists.
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