Many UK companies are improving their use of data by launching data warehousing, business intelligence and CPM initiatives. Pat Sweet reports on our latest market research.
Data directs the way ahead - Part 2 | Part
1 | Part 3
In half of all cases, this development is deliberate and
is described as part of a considered strategy. In a quarter
of cases, respondents admit that the additional data warehouses
or data marts are the result of tactical purchasing by individual
departments, while 14% feel they are due to implementing products
with in-built business intelligence solutions.
For some companies, having several independent data warehouses
is not seen as an issue, since 29% expect their current implementations
to remain separate as their scopes are mutually exclusive.
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