Many UK companies are improving their use of data by launching data warehousing, business intelligence and CPM initiatives. Pat Sweet reports on our latest market research.
Data directs the way ahead - Part 1 | Part
2 | Part 3
Organisations are seeing real benefits from their data warehousing,
business intelligence and corporate performance management
efforts, though not necessarily reaping the rewards they first
expected.
These often-unexpected wins are proving enough to persuade
companies to keep investing in a variety of data collection
and analysis technologies – and many harbour ambitious plans
for the future.
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