Note

Summary of Reports

 Ascent Technology

 Astea International

 Convergent

 Cosmic Solutions

 Epicor

 J.D. Edwards

 Microsoft Business Solutions

 Noetica

 Onyx Software

 Oracle

 PeopleSoft

 Sage CRM

Download a PDF
version of the full report

Management Briefings

 Market Overview & Analysis | Part 2 | Part 3

 Expert Opinion: Rob Brickle of AnitePS Consulting

 View from the Top: Paul Songalla, Director, The Twin Group | Part 2

 Web Services: David Bridson brings some bad news | Part 2

 Implementation Issues: Touchstone’s Dinesh Thanigasalam | Part 2

 Integration: Kevin Lucas, a CRM and e-business consultant and industry analyst | Part 2

 Collaborative Commerce: Simon Fawson of Xansa | Part 2

 Change Management: Philip Everest of Mantix | Part 2

 Value Creation: Mick Snyder and Iain Davidson of Quortex | Part 2 | Part 3

Mick Snyder and Iain Davidson of Quortex Consultants show how you can release value from CRM implementations that look like going pear-shaped.

In trouble? - Part 2 | Part 1 | Part 3

Initiatives
Success is all about taking an holistic approach. You can’t fix one area by itself – they all have to be fixed together. What companies need is the following ‘Vital-7’ initiatives:

• V7-1. Alignment between business goals, strategy and CRM objectives.
The business goals and strategy will outline the value proposition that the company is offering; the target customers the company wants to win and retain – typically a disproportionate amount of profit comes from a small section of the customer base; the deliberate strategies to find the best customers; the strategies to either migrate up or out for low and negative-value customers; and the benefits to the company as a whole.

More...

If you are not registered with the site, please register now to read the rest of this page.

If you are registered, please sign in to read the rest of this page.

Conspectus 2003

Copyright © 2003