Enterprises who ignore this risk losing their customers. Half the Fortune 500 companies of the 70s were not listed in the 80s and the proportion rises each decade with companies ravaged by competition and recession.
So, the 21st century enterprise needs to personify itself in the eyes of its customers. This means thinking marriage, or at least serial monogamy, with a corporate memory that gathers and analyses the partner’s expressed needs, wishes, preferences and permissions.
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