This range of opinion emphasises just how new the new buzzword is. But CPM – with its enticing mix of financial reporting and business intelligence – holds out the hope that companies can quickly get a handle on their key performance indicators and drive strategy based on real-time data drawn from their numerous computer systems.
That is of course, a ‘big ask’. The expert authors and commentators in this issue – from the likes of Aberdeen,
PA Consulting, Gartner and Partners for Change – look at the take-up so far of CPM and what companies can do to ready themselves for its adoption.