Pat SweetPat Sweet asks four CPM market specialists whether this new IT buzzword is really worth getting excited about. She speaks to Steve Whitby at SAP Consulting, Tapas Maiti at PA Consulting, Lee Geishecker of Gartner and John Hagerty at AMR Research.
The buzz rises around CPM - Part 2 | Part 1| Part 3
Tapas Maiti: CPM operates above the existing system landscape
Maiti explains that with all this information in one ‘pot’, the next challenge is to use it to guide the business on a more strategic level and to deliver better shareholder value.
This point is picked up by Whitby, who observes that “attempts at CPM will be judged successful or blighted according to how accurate, timely, up-to-date and relevant the data is. There is a significant challenge in bringing all the data together to provide a core set of information.”
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