Corporate performance management technology is helping Welsh beer maker SA Brain stick to its business strategy, writes John Simpson of Simpson Associates.
Brewing up a success
John Simpson: CPM is more than just marketing hype
Simply put, corporate performance management (CPM) allows organisations to measure execution against business strategy – to ensure the two are aligned at all levels across the enterprise.
The aim of CPM is to provide key decision makers with a complete picture of their organisation’s performance in order to ensure targets are met.
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