Business users can use data warehouses to extract their own data and reports, says Haydn Durrant at Phusis, but only if they are told how to properly exploit the technology.
For each question that is identified, a report should be developed for the data warehouse. This can be a painful activity for decision makers within the business, and it may help to break down decision flows into three stages.
The first stage maps out the analysis that enables users to decide on a course of action. The second stage maps out the analysis that enables users to decide whether action is actually taking place as planned. The final stage maps out the analysis that enables users to decide whether action is delivering the desired outcomes.
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