The stringent economy is forcing many companies to tighten up their data gathering using business intelligence software. Andreas Kolind of Datamonitor outlines the options.
If you can’t measure it, you can’t manage it - Part 1 | Part 2
Andreas Kolind: no clear market leader for packaged analytical applications
Although the recession has hit many companies hard in terms of revenues and morale, there has been one positive side-effect: most companies now realise that many of the decisions they previously took weren’t based on data: instead, gut instinct, internal politics and outright deception sometimes took priority.
For companies, the lack of information visibility has been a sharp wake-up call; for vendors of business intelligence technology, this has proved to be a blessing.
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