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The key to success in manufacturing is no longer ‘making’ but general ‘know-how’. So how should companies operate in this changed market, and what role does technology play? Cambashi’s Peter Thorne reports.
Manufacturers move markets - Part 1 |
Part 2
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Peter Thorne
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For many people, the word ‘manufacturing’ conjures up a world of tangible objects, where physical transformation and assembly processes convert raw materials into products of almost infinite variety.
But the last few decades have seen a steady move away from this focus on the material handling side of the business. Now, the key asset of a manufacturing business is its know-how. Know-how in design, in manufacturing processes, in production management, in distribution and in commercial aspects (such as the ability to create franchise or licensing deals to cover new markets) – these are the sources of competitive advantage.
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Conspectus 2003
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Copyright © 2003
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