Some companies install content management software then expect the content to manage itself. Peter Kibby and Mike Beswick from LogicaCMG describe a better way.
A feature to demand of content management software, therefore, is that its means of acquiring and updating content maximises the value of the effort put in by those people.
The content process is not a linear one: it is not create-capture-distribute-consume. It is a cyclical process where every new piece of content owes something to previous pieces.
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