Records management standards are now playing a key role in e-business strategy, says Martin Waldron.
Records role in e-business - Part 2 | Part 1 | Part 3
Records management
There are many challenges in progressing e-business. But while it is tempting to introduce low-cost measures – driven by limited budgets and ‘the need to demonstrate to the chief executive that you are embracing e-business’ – these can result in poor returns, with limited real improvement in customer service and no overall internal efficiency gains.
There is now a realisation among companies that they need to develop a broad corporate strategic approach to introducing e-business applications, by more fully exploiting their business information repositories in such areas as customer relationship management (CRM) programmes.
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