Firstwave Technologies approaches the sale of an
e-CRM solution as the automation of the customer relationship management process. First and foremost, it suggests, a CRM project should be approached top-down, as an enterprise-wide strategy to automate the entire CRM process. It is not intended to be a desktop application that can be installed and forgotten about.
Firstwave believes that
any successful CRM implementation relies on a combination of the right people, process and technology.
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