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Sales, Marketing & CRM Systems Contents - October 2002 Summary
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Management Briefings |
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- Market Overview & Analysis | Part 2 | Part 3
UK companies are ready to increase their spending on sales, marketing and CRM systems, according to our latest research. Pat Sweet presents the details.
- Expert Opinion
Rob Brickle of AnitePS Consulting says not enough companies develop their strategy before spending money on CRM.
- View from the Top | Part 2
Financial services firm Teachers Provident has rejected the best-known commercial CRM packages and found its own way of achieving a ‘single view of the customer’.
- Project Management | Part 2
Robert Shaw at Cranfield School of Management shows how companies can learn from past CRM mistakes.
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- Call Centres | Part 2
Many companies use entirely the wrong measures to assess call centre performance, says John Sansbury of Compass.
- Customer Focus | Part 2
Every company wants to be customer-focused. But what does that mean in practice? Steve Downton finds out.
- e-CRM
Jenny Marks of BTeLocations describes the best way to undertake an
e-CRM implementation.
- Business Intelligence | Part 2
Contemporary’s Justin Short explains why CRM systems are lost without
the input of business intelligence (BI) software.
- Reader Symposium
Inviting readers to a free Conspectus symposium on Facing the Future.
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Conspectus 2008
Copyright
© 2008 |
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