Note

Summary of Reports

 Ascent Technology

 Convergent

 Cosmic Solutions

 Epicor

 Firstwave

 MEI Europe

 Microsoft Business Solutions

 Sage CRM Solutions

 SAP

 Saratoga

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Management Briefings

 Market Overview | Part 2 | Part 3

 Expert Opinion: Rob Brickle of AnitePS Consulting

 View from the Top: Chris Gent, Financial services firm Teachers Provident | Part 2

 Project Management: Robert Shaw, Cranfield School of Management | Part 2

 Technology Trends: Colin Evans, PricewaterhouseCoopers | Part 2 | Part 3

 Call Centres: John Sansbury of Compass | Part 2

 Customer Focus: Steve Downton, Downton Consulting | Part 2

 e-CRM: Jenny Marks of BTeLocations

 Return on Investment: Dave Abberley, Xayce | Part 2

 Business Intelligence: Contemporary’s Justin Short | Part 2

 Reader Symposium: Inviting readers to a free 'Conspectus' symposium on 'Facing the Future'

ROI is an essential ingredient in any CRM strategy, says Dave Abberley of Xayce.

Getting back the returns - Part 2 | Part 1

Four phases
We believe ROI can be achieved using a simple four-phase approach – based on an analyse, define, implement and evaluate strategy (see Figure 1):

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