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Other Directories, Comparisons, Research 2002 Sales, Marketing & CRM Systems (October) Return on Investment: ...
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Summary of Reports
Ascent Technology Convergent Cosmic Solutions Epicor Firstwave MEI Europe Microsoft Business Solutions Sage CRM Solutions SAP Saratoga
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Management Briefings
Market Overview | Part 2 | Part 3 Expert Opinion: Rob Brickle of AnitePS Consulting View from the Top: Chris Gent, Financial services firm Teachers Provident | Part 2 Project Management: Robert Shaw, Cranfield School of Management | Part 2 Technology Trends: Colin Evans, PricewaterhouseCoopers | Part 2 | Part 3 Call Centres: John Sansbury of Compass | Part 2 Customer Focus: Steve Downton, Downton Consulting | Part 2 e-CRM: Jenny Marks of BTeLocations Return on Investment: Dave Abberley, Xayce | Part 2 Business Intelligence: Contemporary’s Justin Short | Part 2 Reader Symposium: Inviting readers to a free 'Conspectus' symposium on 'Facing the Future'
ROI is an essential ingredient in any CRM strategy, says Dave Abberley of Xayce.
Getting back the returns - Part 1 | Part 2
Dave Abberley: ROI becomes an effective tool in planning a CRM project
Companies are always looking for ways to stay ahead of the competition, and to generate additional income or reduce existing costs.
Increasingly, to remain competitive, companies have realised they have to focus on their customers and not just the products they sell.
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