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Other Directories, Comparisons, Research 2002 Sales, Marketing & CRM Systems (October) Customer Focus: Steve ...

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Summary of Reports

 Ascent Technology

 Convergent

 Cosmic Solutions

 Epicor

 Firstwave

 MEI Europe

 Microsoft Business Solutions

 Sage CRM Solutions

 SAP

 Saratoga

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Management Briefings



 Market Overview | Part 2 | Part 3

 Expert Opinion: Rob Brickle of AnitePS Consulting

 View from the Top: Chris Gent, Financial services firm Teachers Provident | Part 2

 Project Management: Robert Shaw, Cranfield School of Management | Part 2

 Technology Trends: Colin Evans, PricewaterhouseCoopers | Part 2 | Part 3

 Call Centres: John Sansbury of Compass | Part 2

 Customer Focus: Steve Downton, Downton Consulting | Part 2

 e-CRM: Jenny Marks of BTeLocations

 Return on Investment: Dave Abberley, Xayce | Part 2

 Business Intelligence: Contemporary’s Justin Short | Part 2

 Reader Symposium: Inviting readers to a free 'Conspectus' symposium on 'Facing the Future'

Customer focus is key to the success of a business, but how exactly is such a broad aim achieved? Steve Downton reports.

Getting the focus right - Part 2 | Part 1

An innovative customer-responsive business will anticipate problems, because it can. It will have a complete scorecard of each individual call-out by fault/by engineer/by customer/by process, and it will record and respond to each outcome of that individual service cycle, from call received to call closed.

But when was the last time you owned up to letting someone down, if they didn’t complain? And if you didn’t acknowledge a fault, was it because you did not know that you had let them down, or because you hoped they had not noticed.

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Other Directories, Comparisons, Research 2002 Sales, Marketing & CRM Systems (October) Customer Focus: Steve ...

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