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Many organisations and consultants are talking about customer data integration. But is it just another bandwagon or does it provide real benefits? Colin Evansof PwC investigates.
Seeking the grail of customer data integration - Part 3 | Part 1 | Part 2
Selection
At this stage, one or more solution providers will be selected, if required, following a structured selection exercise. Formal project management will also need to be in place.
Each organisation will have different requirements and different priorities, so it is not feasible to recommend specific suppliers. However, by way of example, the case study below describes Experian’s Truvue, which helps to demonstrate some of the available technologies, methods and benefits of CDI.
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Conspectus 2002
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Copyright © 2002
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