Many organisations and consultants are talking about customer data integration. But is it just another bandwagon or does it provide real benefits? Colin Evansof PwC investigates.
Seeking the grail of customer data integration - Part 2 | Part 1 | Part 3
The detailed requirements will also need to include other CDI functionality, such as ranked objectives, process and system models, and performance criteria.
In deriving the value of each data element, you need to take into account four factors – quality and knowledge on the value (or revenue) side; and processes and compliance on the cost side (see Figure 2, below).
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