Despite some poor implementation results, UK companies seem determined to keep investing in CRM systems. Pat Sweet reports on our latest research results.
The appeal of sales, marketing and CRM systems – once the brightest stars on the IT horizon – has become somewhat tarnished in recent months.
At one time, CRM was widely viewed as the next big application after ERP. But the early enthusiasm has now dwindled so markedly that it looks like CRM might also inherit the same reputation for being unable to deliver on its key promises.
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