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Gartner’s Hams El-Gabri tracks the development of the European PSA software market, which has been hampered by basic confusion about what to call the software.
Growing beyond a name - Part 1 | Part 2
Professional service automation (PSA) is integrated software designed to optimise the allocation of resources – people, intellectual capital and time – and administer outward functions and inward processes of service-intensive industries, organisations and departments.
And while professional service organisations (PSOs) were the first target market for these packages, PSA as a software was often confused with PSO as a vertical industry.
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Conspectus 2002
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Copyright © 2002
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