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After the upset of the dotcom boom and bust, companies are once again investing in e-commerce systems, according to our latest research. Pat Sweet reports.
Back in the saddle - Part 3 | Part 1 | Part 2
Operational flexibility (3.32) is another key driver, as is the desire to find new markets or new customers (3.22). In comparison, issues such as competitive survival (3.02), speed to market (2.60) and most notably cost savings (2.76) are considered much less significant.
These findings suggest that many companies are demonstrating a growing maturity about e-commerce, with less of an emphasis on keeping up with what other organisations are doing and more recognition that this offers a new channel to customers.
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