Brand is another important area for consideration, as it enables a company to be recognised in different countries. Localisation of websites is necessary to ensure the company is reflected appropriately in different regions and appeals to local consumers.
Just as websites must have multi-lingual capabilities to reach the maximum audience possible, they must also address accessibility issues. Many companies ignore the large percentage of online shoppers with disabilities and don’t make their sites suitable for the visually impaired – for example, giving the option of larger text.
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