Simon Pollard of AMR Research says companies are spending too much money on logistics and marketing, through lack of synchronisation between the two worlds.
The demand management vendors are much more ready to execute the demand influence integration process than the demand influence vendors or information sources themselves.
• There are organisational, process and cultural differences among the respective departments.
More...
If you are not registered with the site, please register now to read the rest of this page.
If you are registered, please sign in to read the rest of this page.
