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Jon Ellis says setting up web-based employee communities can help HR people engage and retain staff.
Engagement economy - Part 1 | Part 2
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E-LEARNING COMMUNITIES
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E-learning is a potentially powerful approach that allows employees to learn without leaving their desks. Where it fails is in the lack of human interaction allowed by the process.
Few e-learning solutions include any kind of community functionality and rely on teaching hard skills (IT, law, etc) through highly structured courses.
While e-learning was widely lauded as the solution to all training problems, the early incarnations of the technology have failed to realise the potential it offers. The courses are often unpopular with staff at a subconscious level because they are denied the opportunity to interact and collaborate with colleagues in a similar position.
Where most e-learning fails is by removing the community element of training.
Through the implementation of community before, during and after an e-learning course, people are able to learn collaboratively, meaning they understand the ideas more fundamentally and are able to retain a far greater amount of information.
Once an e-learning community is established, courses can be custom-built for each group participating, which leads to higher content retention and very high-quality feedback after the course. It also provides the opportunity to network without the need for high-cost courses away from the office.
Many service-based businesses, such as the call centre industry, find the greatest pressure on their staff is time.
With a traditional training course they have to leave the office and visit a separate facility, whereas e-learning enables them to dip into the course as and when it suits their schedule.
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Recruit, train, retain. These are the HR management watchwords – and winning the war for talent is more important than ever.
All businesses are becoming increasingly knowledge-based with smart, driven people as their primary assets. Unfortunately, this talent audience is also far more savvy and fickle than ever and they expect different rules of engagement.
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Conspectus 2002
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Copyright © 2002
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