The Subject: Internet and telecoms company C&W is using Essbase technology to streamline and improve its analysis and understanding of customer revenue patterns.
Q: WHY WAS YOUR COMPANY LOOKING FOR A BUSINESS INTELLIGENCE PRODUCT?
A: Cable & Wireless came about as the result of the merger and acquisition of several different companies, including Mercury, three cable companies and other operations. That has meant that the products we offer have increased and changed dramatically over the last four to five years.
The problem we had was in trying to get a detailed and complete picture of customer revenues and margins, because there are so many different areas in which we operate and so many different revenue sources.
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