Tim Delahay charts the growth of business intelligence software, both as a ‘safety blanket’ and a key information tool.
Safety net spreads
Tim Delahay
While most companies have invested in business intelligence software, the extent to which they use it as an effective business tool varies.
There are companies who embrace BI as part of their essential processes and operations. Then there are those who invest in it as a kind of safety blanket – they may not use the data on a day-to-day basis, but feel comfort in the knowledge that they can access it when they want, 24 hours a day, seven days a week.
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