Business intelligence systems only deliver value if they are fully integrated into the organisation’s operational systems. Now revolutionary technology allows this Holy Grail to be achieved, says Mike Ferguson of DataBase Associates.
Examples might be product recommendations passed back to a customer service representative or a prospect on a website to personalise a user’s web experience.
The key point is there are no people involved in a real-time analytics process. It is event-driven, real-time automatic analysis, automatic interpretation of BI and automatic action/recommendation, all in the midst of real-time business operations.
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