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Rob Cooper and Alastair James of Deloitte Consulting highlight the emergence of CPC – collaborative product commerce – in optimising new product development.
Collaborative way ahead - Part 1 | Part 2
Despite the recent – and important – focus on the customer in management thinking, it should never be forgotten that the product is at the heart of any manufacturing enterprise.
And while manufacturers have spent heavily on technology to improve their supply chain and customer-facing processes, there has been a much lower investment in IT support for product development and lifecycle management.
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Conspectus 2002
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Copyright © 2002
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