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Home 2001 Sales, Marketing & CRM Systems (October) Contents


Sales, Marketing & CRM Systems Contents - October 2001 Summary

  Summary of Reports

IMPORTANT
Further information on the following organisations is available, free of charge. To apply, please sign in (or register) with the site.

30/30 Vision

Applix

Ascent Technology

Cedar

Compaq

Convergent Systems

Epicor

E.piphany

Espirit Changeware

Firstwave Technologies

Intershop

Navision

PeopleSoft

SAP

Saratoga

SAS

Siebel Systems

  Management Briefings

 

  • Market Overview & Analysis | Part 2 | Part 3
    CRM systems are vital, but it’s equally important to get full value from them. Pat Sweet analyses our latest research among UK CRM software users.
  • Expert Opinion
    Rob Brickle of Lorien shows how users can manage the risk involved in CRM projects.
  • View from the Top | Part 2
    New CRM software is helping tobacco multinational Gallaher reach its retailers directly. We talk to Ian Keleher about this implementation.
  • E-Business | Part 2
    What can CRM systems offer in the e-everything world? Stephen Slater reports.
  • Strategy | Part 2
    Professor Adrian Payne at Cranfield outlines a strategic approach to CRM.
  • Salesforce Automation | Part 2
    Cambashi’s Dan Roberts suggests a corporate audit before embarking on any salesforce automation project.
  • Integration | Part 2
    CRM and legacy ERP systems are radically different in age, approach and appearance. So how do you integrate them? Sanjay Mathur of consultancy UPnAbove offers some ideas.
  • Practical Lessons | Part 2
    Mauro Mortali of Trend Consulting taps into the knowledge gained by CRM ‘early adopters’ in sectors like finance, retail and telecoms.
  • Implementation Approach | Part 2
    David Harvey of researchers Business Intelligence says the best way to avoid CRM failure is to take a phased approach.
  • Symposium
    Introducing the first reader symposium, on ‘New World Commerce’, organised by Conspectus publisher PMP.

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