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Oracle recognises that electronic communication
channels, such as the web, mobile telephony and interactive TV, provide
companies with multiple means of interacting with their customers, suppliers
and partners.
E-commerce companies are emerging in a variety
of forms, says Oracle:
 Start-up companies with
new business models.
Intermediaries, providing
value through the intelligent mapping of suppliers and customers.
Autonomous organisations, set up by established enterprises, to
build new independent businesses.
Traditional organisations
attempting to incorporate e-commerce in what they currently do.
In adopting e-commerce, Oracle believes business
managers will need to consider a number of key issues:
Which channels to adopt
to better reach and interact with customers, suppliers and partners.
How to ensure that technology
decisions will enable and not constrain these business benefits.
More.
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