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E-Commerce Software & Services


Easing into the ‘e’ future


Adrian Stafford Jones thinks UK companies should move only slowly into e-commerce.

THE MEDIA ATTENTION on e-commerce would suggest every organisation has cracked communicating and trading electronically. The reality is very different.

For all but the most advanced organisations, full e-commerce is not realisable today. Few of the UK’s SMEs would deny that the benefits of e-commerce appear compelling but the majority have neither the knowledge nor the resources to even evaluate its potential: implementation is not even in the business plan.

To get things into perspective: US analysts Forrester predicts that business-to-business e-commerce will be worth trillions of dollars within four years, but many UK companies have not yet even adopted email throughout their entire organisation.

Are they really likely to rush headlong to integrate their business systems with those of their customers and suppliers?

Meanwhile, most IT vendors are talking up a good e-commerce strategy, and a few can point to widespread use and benefit, but most can only show some early adopting customers.

 

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CONSPECTUS May 2001
Copyright © 2001 Prime Marketing Publications