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Riding the new wave


Companies recognise that collaboration with suppliers, distributors and partners is imperative, says Chuck Poirier of CSC. He believes this ‘collaborative commerce’ represents the second wave of the cyber revolution.

INDUSTRY LEADERS across the board have been looking at how to optimise planning and scheduling their organisations: some have already squeezed the last few pounds from their internal operations and even their existing supply chains.

In a parallel trend, the advent of the internet has empowered consumers as never before – fuelling their expectations for instant end-to-end solutions. These savvy internet users desert companies at the click of a mouse if dissatisfied.

Competitive edge in this climate will go to the organisations who learn to build non-linear value webs and collaborate with former enemies – if that’s what successful customer relationship management demands.

Three waves

We are just beyond the mid-point of a global, cyber-based revolution, which will involve three waves of attack before it reaches equilibrium. A summary is shown in Table 1.

 

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CONSPECTUS May 2001
Copyright © 2001 Prime Marketing Publications