E-Commerce Software & Services

Long and winding road to online shopping therapy

IRRESPECTIVE OF TODAY'S slide in dotcom valuations, there is no doubt that the internet as a channel to market will become a natural extension of our daily lives – socially and professionally.

Furthermore, as a B2C medium, the internet will rapidly become the first port of call for retail therapy: those hungry shoppers who want to buy online, known products of dependable quality – branded goods, the weekly shop, holidays, finance. Whatever takes their fancy, you can be sure that it will happen via the internet.

So it’s not going to go away, it’s only going to get more ubiquitous.

That is, if we don’t manage to completely alienate people by presenting them with a half-hearted web-based shopping experience that is more frustrating and time-consuming than simply picking up the phone or tripping down to the local high street.

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