E-Commerce Software & Services

Reality check

ONE YEAR ON, and it looks as if the internet bubble has not so much burst as gently deflated. While e-commerce remains a key issue for most companies, a new dose of realism has severely dented some of the more optimistic expectations of how much business will be conducted online.

In last year’s Conspectus survey into this area, companies revealed themselves as very uncertain about how to progress their business models for the web – but extremely sure that they would be going online in some way.

At that point, it looked as if the seeds of change had been planted, and from those small beginnings e-commerce would grow into something substantial fairly quickly. On average, for example, last year’s respondents expected that within three years they would be generating around 40% of their revenues from online activities.

In the current survey, however, the picture is very different. A clear majority (84%) say that they currently generate just 5% or less of their company’s revenues via the corporate website, and their estimates of what that proportion is likely to be in three years’ time hover around the 10% mark, on average.

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