| Management Briefings
Market Overview & Analysis
Our user survey shows companies gradually extracting
more value from their data warehousing and business intelligence
systems. Pat Sweet reports.
Expert Opinion
Jon Crews of PA Consulting says getting the best
from data warehousing technology takes time and effort.
View from the Top
Tony Preedy explains how warehousing and BI systems
are helping Great Universal Stores manage its customers across all
channels, including the web.
Strategy
Sema’s John Menzies advises on how to construct
a corporate information infrastructure.
BI Market Trends
Microsoft was supposed to price its rival BI software
suppliers out of business. Rupert Cavendish of Kairon finds out
what happened instead.
Return on Investment
Tom Lewis of Arthur Andersen says too many companies
invest in data warehousing technology without mapping out the benefits
they want to realise.
Customer Centres
Chris Smalley of Cavendish says a new breed of call
centre – customer contact centres – is being built round data warehousing
technology.
Case Study
Pearl Assurance is combining investment in new data
warehousing technology with refinement of its existing legacy databases.
OLAP
Nigel Pendse at Business Intelligence provides guidance
through the minefield of OLAP software selection.
CRM
Lexicon’s Robin Pratt has a new take on the role
of data warehouses in customer relationship management.
Project Management
Tony Rodriguez of Avellino looks into the high rate
of data warehousing project failure.
Case Study
Shirt maker Thomas Pink tracks the return on its
business intelligence software investment.
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