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We felt e-business presented us with
a number of opportunities. First of all, it would allow us to drive
additional revenue and sales through our channels. It wasn't just
about acquiring new customers - we also wanted to use the power
of the channel to sell more to the customers we already had.
Secondly, we saw it as a way of reducing
cost, and felt that it would become our lowest-cost channel long
term. Going online would allow us to reduce our event costs, such
as paper transactions, the distribution costs of the catalogues
and some of the marketing costs. We currently produce ten times
the offers of competitors who are three times our size in terms
of turnover, but there are a lot of costs associated with that.
Thirdly, we wanted to increase our flexibility
and we wanted to take advantage of the dynamic nature of the internet,
plus other 'e' channels such as interactive TV.
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E-Business Solutions