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| www.pegasystems.com | ||
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Pegasystems’ core competency derives from back-office exception processing: the same approach has subsequently been applied to call centre-based customer service solutions and, more recently, to web-based e-CRM solutions. Pegasystems operates in a number of markets – primarily financial services but also telecoms, healthcare and insurance. It offers rules-based expert systems that are built on business logic significant to each application area within these industries. Pegasystems says its patented rules-based technology is different to traditional database-driven CRM options. It offers connectivity, multi-channel presentation capabilities and scalability, enabling an organisation to automate work in a variety of environments. Pegasystems experienced difficulties in 1998, when a delayed third-quarter result caused anxiety in the investor community. More...
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